Mark Zuckerberg Desires To Reinvent Facebook By Becoming A Metaverse Company Facebook chief executive Mark Zuckerberg plans to reinvent Facebook by making it a metaverse company. While talking to experts and reporters, he said: “In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company … In many ways, the metaverse is the ultimate expression of social technology.”